Big Brother Naija (BBN) was first screened in Nigeria in 2006.it is a Nigerian reality television series based on the Big Brother television franchise.  The show features 12 – 21 contestants who live in an isolated house and compete for huge cash prizes and gifts worth over $100,000 by avoiding eviction from the house by viewers of the show. 

Big Brother Naija’s first coming was in 2006 as Big Brother Nigeria. For about eleven years after its 2006 debut, the reality TV show did not air until January 2017 when it made its return. Since then, the show has incited different emotions in people: anger, excitement, and condemnation. When taken at face value, Big Brother Naija comes off as purely entertaining. (BBNreport)

In anticipation of the Big Brother Naija Season 4 which officially kicked off on Sunday, June 30,2019. Multichoice, the leading video entertainment company during the week upped the grand prize. Whoever will win this season will be walking home with N60 million grand prize, about 33.3 per cent increase of last year’s prize. The breakdown of the prizes for the winner includes: a N30m cash prize; a top of the range SUV from Nigerian automaker, Innoson Motors; a trip to Dubai for two packaged by TravelBeta; a home make-over courtesy Scanfrost; a year’s supply of Pepsi and One Africa Fest VVIP experience; a year’s supply of Indomie noodles & Munch it; and a brand new Oppo mobile smart-phone. There’s also a bonus prize of two VIP Tickets to watch a European Football final game LIVE, courtesy Bet9ja. (Allafrica)

With major sponsors such as Bet9ja, this season is expected to be very dramatic more than previous editions, particularly now that the programme has come home.

Excitement and anticipation greeted the news of the relocation to Nigeria when the company announced it in January. However, the company is giving its best shot to ensure that the new Big Brother Naija house will have no parity. (Allafrica)

According to the Chief Customer Officer of MultiChoice Nigeria, Martin Mabutho, the new Big Brother Naija House will be the first purpose-built facility in Africa and perhaps in the world housing all the zones in one complex. Previous facilities had the house, studio for the live shows, production and post-production units all in separate buildings and sometimes in different locations.

This new and improved BBNaija house, which measures about 1800sqm with an additional 250sqm for support building services such as the sick bay and artiste lounges, is designed and built to be bigger and better than any of the Big Brother Africa or Mzansi houses.

For example, the studio for the live eviction shows is said to be double the size of what was in the house in South Africa, giving room for bigger performances, wider coverage of studio audience reactions and other stage and sound production. Fans should also expect to have more camera vantage positions in the house to capture even more content. An insider revealed that the house is designed to take 7x handheld cameras and 32 Q-ball cameras that will capture every activity in and outside the house.

The exterior as expected will have the garden area which provides grounds for a jacuzzi and other outdoor recreational activities for the housemates to engage in during the show. (Allafrica)

21 housemates will be slugging it out for the grand prize of N60M worth of gifts in the next 99 days. These housemates have come from different backgrounds and it will be  interesting to see how they interact and stay together in one house for the next few weeks. (pulse)

Meet the Contestants

Here are the 21 housemates who will be keeping you all glued to your TV screens in the next few  weeks.

Isilomo:

 She is a Lagos resident, Isilomo Braimoh is single and ready to mingle. An HR manager at 27, Isilomo has an MA in Human Resource Management with professional certification  [PULSE]

She winds down from her hectic job by engaging in sports, outdoor activities, food, music, and travel.

Avala

Saidat “Avala” Balogun’s highest point of her life is when she gave birth to her daughter and her single, ‘Give me a chance’. The budding singer studied music and business at York College in QueensNew York. It’s no wonder then that her top artists include one of the city’s most famous exports, Mary J Blidge. Just like the Queen of Hip Hop, the Ogun State native has ambitions to spread her music all over the world. (pulse)

Tuoyo

Psychotherapist, fitness coach and “part-time stripper” Tuoyo loves working out, reading books, watching movies, listening to his favourite musicians Davido and J Cole and cuddling (even though he is single). Although life has been good to this energetic 23-year-old, not being shortlisted for an important Navy and Airforce entrance examination left him staring at an uncertain future. Luckily, a shot at fame and fortune on this season’s Big Brother Naija has given him another shot at making his dreams come true.  (pulse)

Thelma

26-year-old Thelma Ibemere lives her life by one simple motto: “Only hang out with those who bring out the best in you, not the stress in you”. Although this vivacious Hair and Beauty practitioner is currently in a relationship, she believes nothing could have kept her away from her destiny; being in the Big Brother Naija House. When she’s not running her hair business, Thelma finds time to dance, travel and read. (pulse)

Tacha

Tacha has always wanted to be on Big Brother Naija. It comes as no surprise then, that getting picked to be a Housemate this season, is the highlight of her life. This spunky 23-year-old Rivers State native lives her life like her favourite musician Cardi B does; “Do no harm but take no mess”. Talented at making strategic money moves, Tacha would pick her phone over sleep, any day. Although losing her mom weighs heavily on her, the experience has taught Tacha she is as strong as an eagle, one of her favourite animals. (pulse)

Sir Dee

Sir Dee, real name Atteh Daniel Titoluwa, is a banker and graphic designer from Kaduna State. He loves football, board games, and movies. Sir Dee, who is in a relationship, believes in being “the best version of myself at all times” – and counts whistling as one of his secret talents. If he were an animal, this 27-year-old would be a lion. “I am kingly, dignified, but will not hesitate to defend those I love”. (pulse)

Seyi

Oluwaseyi “Seyi” Awolowo has had many highs and lows in his three decades of existence. He is the grandson of the late Chief Obafemi Awolowo.The bubbly entrepreneur once tried to commit suicide but has since risen above that dark period of his teenage years and has turned his life around. He is committed to his journey of self-acceptance, his girlfriend and his beliefs. He demonstrates the latter with a “Jesus’’ tattoo across his arm. Seeing his own face on a billboard for the first time is one of the highest moments of his life so far. (pulse)

Omashola

Model and Entrepreneur Omashola is originally from Delta State but now calls South Africa home. He loves playing basketball, cooking and “being in the water, even though I can’t swim”. Putting his life’s motto “If you want it, go get it – don’t just sit down” into action this year, Omashola got down on one knee and proposed to his girlfriend. But the worst happened; she turned him down! Now single and focused on building his brand, Omashola comes into the Big Brother Naija House ready to make his dreams come true. (pulse)

Nelson

Nelson Allison, Mr. Universe Nigeria 2018, is single and looking. When he is not consulting or modeling, he enjoys sketch drawing, working out, watching movies and cooking. If he were a world leader, he would ensure that both the poor and the rich had equal opportunities. Nelson believes that it’s not over until the fat lady sings. (pulse)

Mike

Mike Edwards is a husband, CEO, and athlete who doesn’t know how to quit. The highest point in his life was the day he got married to the love of his life. Mike owns the first Black-owned cigar line in the United Kingdom and he’s also a professional athlete. The lowest point in his life was when he was banned from representing Nigeria at the 2018 Commonwealth Games. He’d still come to the Big Brother Naija House even if he had a million dollars because he never backs down from a challenge. (pulse)

Mercy

26-year-old Mercy Eke is a video vixen and businesswoman based in Lagos. She loves cooking, swimming, travelling, and dancing. No matter the setbacks, Mercy always picks herself up and does her best. “I’m grateful for each and every day. Being alive today is already the highest point of my life”. When she’s not dancing, singing or rapping, Mercy makes time to enjoy her favorite food: white rice and pepper soup. If she had a million dollars in her account, would Sugar still be in the BB Naija game? “Yes, I would. I want the fame. The popularity is very important for my business”. (pulse)

KimOprah

Bubbly television presenter Kim-Oprah, believes that nothing is impossible to achieve. The African beauty achieved the impossible when she represented Nigeria at the Miss Intercontinental World Beauty Pageant. Kim-Oprah is not just a pretty face she owns a business and her favorite book is ‘Smart Money Woman’ by Arese Ugwu. There is nothing that would make her quit the Big Brother House because she is not a quitter. (pulse)

Khafi

Police officer Khafi Kareem believes that you can have it all if you believe in yourself. She is not only hoping to win the prize money but she wants the exposure that being in Big Brother Naija House brings so that she can do societal good. What people don’t know about her is that she is secretly talented in spoken word, singing, and dancing. She is an Ekiti native who resides in London. (pulse)

Jeff

When it’s time to let loose, Jeff blasts Drake’s ‘Take Care’ and Burna Boy’s ‘Rock Your Body’. Originally from Anambra but now residing in Jos, Jeff is a 30-year-old banker who believes in taking things one day at a time. His go-to food is a dish of beans, yam, amala, ewedu, and gbegiri. Jeff also enjoys swimming and dunking a few on the basketball court. (pulse)

Jackye

Just like her spirit animal the lioness, Jackye is a fierce hunter who led her software engineering team to win a contract to build a Fintech app for one of the biggest companies in Africa. The 23-year-old has only had one boyfriend her entire life and she relaxes by watching football, playing games and eating spaghetti, her favourite meal. Her life mantra is, “I never lose, either I win or I learn.” (pulse)

Diane

Diane Yashim describes herself as an easy going girl whose favourite outfit is a shirt, trousers, and sneakers. The model and aspiring cook is also a graduate of the University of Debrecen in Hungary. Studying and living there was an eye-opening experience she’ll forever be grateful for. One of the highlights of her life is being chosen as a Big Brother Naija Season Four Housemate and she says that nothing would make her quit the game. She adds that she likes to try new things and wants to see the whole experience though. (pulse)

Ella

Victoria “Ella” Nnabuchi is no stranger to the limelight. She was a runner up in a popular music talent search show and she’s a television presenter, voice-over artist, actress, and model. She also enjoys dancing, singing, reading, writing, travelling, and poetry. The industry preaches that one should fake it until they make it. Not Ella, she says it’s better to “faith it until you make It.” (pulse)

Esther

Esther Olaoluwa Agunbiade is proud of her beauty and brains. The 22-year-old Lagos based lawyer was called to the bar at just twenty-one years old. She’s also very athletic and loves to show off her figure. Her favourite outfit? A white off the shoulder, bodycon, short dress. “Who says a girl can’t embrace all aspects of who she is?” she questions. (pulse)

Frodd   

Chiemeka Frodd Okoye is a soft-spoken Investment Adviser and Sales Executive from Anambra State. The 28-year-old believes family is everything and that’s why he lists paying for his mother’s surgery bill as one of the proudest moments of his life. He says nothing can make him quit Big Brother and even if he had a million dollars, he would still participate in the game because “the experience can never be bought.” (pulse)

Gedoni

Ekpata Gedoni is a fashion entrepreneur who likes to keep it simple with a dash of sophistication. The 31-year-old Cross Riverian enjoys basketball, soccer, taking walks and cleaning the house! His other talents include writing poetry and drawing portraits with a pencil. What irritates you most about other people: The inability to take correction as well as physical and mental laziness. (pulse)

Ike

26-year-old Steve Ikechukwu Onyema, is originally from Imo State, but bides his time between HoustonTexas, and Maryland, Lagos. He’s loud and colorful and loves to entertain because “you only live once”. When he lost his business in 2013, Ike had to move in with his girlfriend. Luckily, things are looking up for him now. In his downtime, you will find Ike eating steak and vegging out on the couch watching his favorite movie ‘No Country For Old Men’. Not even a family loss would make him quit the game. And if he was rich, he would still do it for the experience. (pulse)

Where to watch BBnaija Season 4:

You can watch BBnaija season 4 on the dedicated 24-hour live channels of BBNaija which will be available on all DStv packages, GOtv Max and GOtv Plus. Fans outside the African continent won’t be able to watch the reality TV show live. However, from Monday, July 1, 2019, Africa Magic’s YouTube channel will showcase the opening show and will be available for one month. Furthermore, the BBNaija YouTube channel will show two exclusive daily highlight moments while the Africa Magic website will also treat viewers to eight exclusive daily highlight moments. These internet channels will also feature additional BBNaija content including exclusive live interviews with the music artists and the evictees after the Sunday eviction shows. (Pulse)

While many have claimed that the Big Brother Naija reality TV show is not a talent hunt, it has clearly proven to be the most viable platform for young Nigerians looking to find expression for their innate gifts and build commercially viable and sustainable brands, especially in creative industry.  From Bisola to Ceec, Ebuka to Tobi, all these individuals, many of whom were relatively unknown before BBNaija, have gone on to build very remarkable careers off of their participation in the BBNaija reality TV.

At a time when all the traditional talent hunt shows have closed shop, BBNaija is the only show giving a voice to young talented Nigerians. The show has done a great job of spotting and grooming new talents in the creative industry in Nigeria and promoting home-grown content that resonates with the Nigerian audience. BBNaija is the show young talented Nigerians look to for a platform and opportunity to “blow” and that will remain the status quo for a long time. (BBNreport)

Photo credit; thisdaylive.com

Written by Micheal Osuji,Edited by Nosakhare Uwadiae

Nosakhare  Uwadiae.ESQ
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