Way back in the halcyon days of 2018, a Netflix rom-com by the name of “To All the Boys I’ve Loved Before” took hearts and minds around the world by storm. Based on Jenny Han‘s novel by the same name, the story introduced love-struck Lara Jean (Lana Condor) and emerging heartthrob Noah Centineo as the unexpected object of her eventual affection, Peter. Now, the sequel to that story, To All the Boys: P.S. I Still Love You, is available to stream on Netflix (not coincidentally released for Valentine’s Day). (collider)
But if you missed the original movie (or just want to watch it again), Netflix is making that easy for both subscribers and non-subscribers alike. That’s right, you can even watch To All the Boys I’ve Loved Before right now without a Netflix account or login info. And you don’t even have to act that fast to take advantage of the offer since it lasts until March 9th. Still, if you and yours want to watch the movies back-to-back this Valentine’s Day weekend, you can gift them a Netflix subscription and a brand-new rom-com. That’s a pretty sweet deal!
Netflix is practicing the art of seduction ahead of Valentine’s Day. The streaming giant is courting new subscribers by making one of its biggest hits of 2018 available to watch for free for non-subscribers. Isn’t that a bit overkill? Or is it a great strategy?
It’s part of a strategy to lure in new subscribers who want to watch the equally gushing sequel To All The Boys: P.S. I Still Love You, which debuts on Netflix on February 12th 2020. (slashfilms)
The power of Peter Kavinsky and his dreamy eyes compels you to subscribe to Netflix. For the first time, the streaming giant is offering a free movie in the U.S. with To All the Boys I’ve Loved Before, in hopes that new fans would sign up to watch the recently-released sequel. Netflix has tested this strategy before in the U.K. with The Crown and for regional shows in India, Mexico, and Colombia. But it’s pulling out all the stops for To All the Boys I’ve Loved Before, even getting stars Lana Condor and Noah Centineo to record a cute video message on Twitter. (slashfilms)
With the streaming field growing increasingly crowded with the emergence of new competitors like Disney+, Apple TV+, and soon HBO Max, not to mention the dozens of network streaming services like Peacock and CBS All Access, it’s no surprise that Netflix is turning its focus back to getting new subscribers.
According to The Verge, the U.S. audience is a priority for the streaming giant, even though growth in the country has slowed. The company only added 550,000 subscribers in the U.S. and Canada last quarter, according to its latest earnings call, likely because of its price hike last year. (slashfilms)
Netflix expects to add even fewer subscribers in the first quarter of 2020 because of “slightly elevated churn levels,” which refers to subscribers canceling their subscriptions to look to other services. As we see in To All the Boys I’ve Loved Before, love is a battlefield, but streaming is a war zone.
COMPILED BY MICHAEL OSUJI
featured image credit to – variety